October is Breast Cancer Awareness month and to celebrate it Stella McCartney created a beautiful set of pink lacy lingerie. A portion of the proceeds will go towards a new mammography suite at the Linda McCartney Center in Liverpool, which treats patients suffering from the disease. The cause is very dear to Stella, since her mother Linda passed away from breast cancer in 1998.
“If you can prevent this illness coming into your life and destroying your family unit, then there is nothing more important," said Stella. She also explained why her friend Kate Moss is the face of the campaign: “She kindly agreed to be part of it on the day of our Winter 2014 ad campaign shoot. It’s also a big deal for Kate to bring awareness to this cause."
The campaign was shot by Mert Alas and Marcus Piggott.
Sexy.
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