Showing posts with label campaign. Show all posts
    Showing posts with label campaign. Show all posts

  • Seems like Dolce & Gabanna read my essay The importance of a wardrobe makeover before creating their last Fall collection, thus showing a super romantic and glamorous vision of motherhood.
    It's not the first time the designers call upon the big Italian family imagery on their ad campaigns. But this time they went a few steps further, creating a collection that praises the mother figure, with breathtaking dresses embroidered with phrases such as "I love you mama" or " You're the most beautiful mother in the world". Plus, on the fashion show, models were invited to bring their kids to the runway (even the unborn ones) and on the print ads mothers are the absolute stars.
    What can I say? In two words: LOVE IT!
    And now I'm going to slob over the images of this beautiful collection. Bye, bye!










  • As a copywriter, it's hard to deal with all the clients' and colleagues' comments on our hard work and ideias. But as the final work is for the public, not for me, I just let it go and move on to the next brief, hopping that next time I can do something worth keeping in my portfolio.

    Now, imagining that kind of feedback on my fiction writing it's simply nightmare! It could look something like this ads from the Winston Fletcher Fiction Prize to promote a British fiction contest for advertising writers.

    Hilarious!




  • This is new ad campaign for Sony 4k TV.

    8 million petals thrown into a volcano in Costa Rica, two weeks of footage, an amazing result.

    Ad agency: McCann
    Photographer: Nick Meek


    The advert:





  • The most recent ad campaign for Saint Laurent is an anthem to 90's rock.

    The affair between the brand and cultural vanguards goes back the sixties, when Yves Saint Laurent himself wondered amongst artists like Nureyev, Warhol or Catherine Deneuve. In fact, one of the most famous weddings of the early seventies was Mick and Bianca Jagger's, where the iconic tuxedo (in white) was the star.

    Today, after some drifting moments, the brand brings it's rebel spirit back, showing a dark chic side that contrasts against the colourful palettes of every other fashion house this season. Besides, it's a fantastic photographic series from Hedi Slimane, the Creative Director of this French maison.









  • Here's another LV campaing, featuring Bono and his wife Ali Hewson, the creators of fair trade brand EDUN. The couple is wearing EDUN clothes and the new Louis Vuitton/Edun bag, with a handmade pendent by Made, another fair trade brand that promotes ethical commerce in Africa. All profits from the bag sales and Ali and Bono's fees go to several ONG's such as TechnoServe (Africa),  Conservation Cotton Initiative and Chernobyl Children International. Photos by Annie Leibovitz, of course.
    Maybe it's time for me to buy my first LV...

  •  Art by David Sossella

    Art by Andreas Krapf

    Art by Paul Reilly

    Art by Ames Brothers
    Art by Vahalla Studios

    Not only Ray-Ban's rare prints for the Wayfarer model are awesome, but also the ad campaign is awesome. Some of the worlds best designers were invited to create a poster inspired in each model and the result is amazing. Also Ray-Ban made some 15 second spots based on each poster, which can be seen on Youtube or here: http://www.ray-ban.com/international/neverhide/rare-prints
    Truly fashion and art inspiration.


  • This is not the first time the brand makes special edition bottles, but this one rocks. It's aluminum and its designed by the fabulous Karl Lagerfeld. You can get it at http://www.colette.fr/#/eshop/article/5978371/coca-cola/165/
  •  "Three exceptional journeys. One historic game. Café Maravillas, Madrid."

    Another fabulous campaign to celebrate the World Cup fever. Photos by the one and only Annie Leibovitz. Do go to the site (click on this post title).
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