The most recent ad campaign for Saint Laurent is an anthem to 90's rock.
The affair between the brand and cultural vanguards goes back the sixties, when Yves Saint Laurent himself wondered amongst artists like Nureyev, Warhol or Catherine Deneuve. In fact, one of the most famous weddings of the early seventies was Mick and Bianca Jagger's, where the iconic tuxedo (in white) was the star.
Today, after some drifting moments, the brand brings it's rebel spirit back, showing a dark chic side that contrasts against the colourful palettes of every other fashion house this season. Besides, it's a fantastic photographic series from Hedi Slimane, the Creative Director of this French maison.
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