Edun rocks

Here's another LV campaing, featuring Bono and his wife Ali Hewson, the creators of fair trade brand EDUN. The couple is wearing EDUN clothes and the new Louis Vuitton/Edun bag, with a handmade pendent by Made, another fair trade brand that promotes ethical commerce in Africa. All profits from the bag sales and Ali and Bono's fees go to several ONG's such as TechnoServe (Africa),  Conservation Cotton Initiative and Chernobyl Children International. Photos by Annie Leibovitz, of course.
Maybe it's time for me to buy my first LV...